Privacy Policy

About us

MKAY OÜ provides digital and marketing services by Carter Point, MKAY Digital, Lollikindel, and online publication by Kuvar. This privacy policy applies to all visitors and customers using or accessing any of the websites that we produced and maintain for the services that we provide, including,,,, and It also applies to the services that we provide on the previously listed sites and to human resources data of our employees and contractors.

MKAY OÜ is an entity registered in Tallinn, Republic of Estonia. The legal address is Harju maakond, Tallinn, Kesklinna linnaosa, Tornimäe tn 5-2. korrus, 10145.

For any privacy-related questions, you can reach us at

Sharing your data

We use third-party services (data processors) across our sites. The extent to which your data is shared with these providers depends on your use of our services, and we list the specific third-parties in use (with links to their privacy policies) in the sections below.

Each third-party provider has been vetted by our team to ensure that privacy policies and practices meet or exceed the same levels of compliance and standards that we follow.

We disclose potentially personally-identifying and personally-identifying information only to our employees, contractors, and affiliated organizations that (i) need to know that information in order to process it on our behalf or to provide services, and (ii) that have agreed, in writing, not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using our websites and services, you consent to the transfer of such information to them. We will not rent or sell potentially personally-identifying and personally-identifying information to anyone.

We may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

If we ever were to engage in any onward transfers of your data with third parties for a purpose other than which it was originally collected or subsequently authorized, we would provide you with an opt-out choice to limit the use and disclosure of your personal data.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We use cookies across our sites to help identify and track visitors, their usage of our services, and their website access preferences. We describe the specific cookies used in the sections below. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our websites, with the drawback that certain features may not function properly without the aid of cookies.

Personal data we collect

Registered users

Open registration is not available or any of our sites. The data we collect about our employees and contractors is determined by internal guidelines and documents.


  • We use Zoho Mail to process all internal email and communication with our customers. Zoho’s privacy policy is available here.
  • Customers that email us, or use any of the contact forms on our websites, will have their email address, IP address, and any data provided in the contact form or body of the email stored in Zoho Mail archives and in our help desk third-party service provider, Teamwork. The Teamwork privacy policy is found here.
  • We use HelpCrunch to provide live chat and live support services. Any data provided during a live chat session with one of our team members will be recorded and logged in an email that is sent to Zoho Mail. This includes your name, email address, and IP address. The HelpCrunch privacy policy is found here. HelpCrunch uses cookies to tailor chat sessions to the individual. Such information includes, but is not limited to, a name, location, online identifier, IP addresses, cookies and/or localStorage/sessionStorage, date and time of the query, time zone, access status/HTTP status code, volume of data transferred, website from which a request comes, browser (or other software/application allowing access to HelpCrunch Services), operating system and its interface, language and version of the browser software, name, email.
  • We keep all email and chat communication indefinitely to help us provide support and improve our services. Individuals can request copies of any previous correspondence with us at any time.


  • We use Google Analytics for tracking visitors and aggregating information about the traffic to our websites. The Google Analytics privacy policy can be found here. You can learn more about how to opt-out of tracking in Google Analytics here.
  • On, visitors are able to use the “Spelling error report” feature by marking specific text, pressing Ctrl+Enter keys, adding additional information and sending it. During submission, we save the visitor’s IP address, time and date of submission and the user ID, if logged in.

Paying Customers

  • For business analytics and payment records, we use Zoho Analytics. Zoho’s privacy policy can be found here.
  • For payment transactions, payment information and invoices, we use Invoice Plane and Merit Tarkvara. Merit Tarkvara’s privacy policy can be found here.
  • To comply with accounting and legal requirements, we keep data on financial transactions in the systems above for up to 7 years.